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Posts Tagged ‘search engine optimization’

As we all search for the most powerful tool for SEO… seeking the latest guru with the ultimate search engine optimization strategies… and shelling out hundreds and sometimes thousands of dollars in our quest for website traffic, it might just turn out the biggest asset is what we’ve had all along, our own passions!

A growing phenomenon on the web is the sheer proliferation of the infopreneur… a term often used to describe individuals making an income from information they present – in the form of a website or blog. And the presentations range from the highly organized and paginated websites focused on strategically placed keywords to journalistic blogs comprised of random posts reflecting the authors’ feelings or experiences at any given time!

What makes this group of frequently non-tech types so powerful is their ability to draw traffic, heavy traffic to their sites or blogs and, increasingly, turn that traffic into income!

PASSION = CONTENT

For those with a passionate interest in something, or perhaps anything for that matter, the web offers you an opportunity to use that interest in creating traffic to your website or blog, whichever venue you choose to create your presence in the world of virtual space. With nothing but a passion and a willingness to share it, you could quite naturally create pages and pages of content that while even if none in your circle of family or friends might find interesting could hold appeal to a good number of folks out there.

Unlike writing books, a playing field that few of us would ever consider, websites and blogs are more about common interests rather than great writing. Search the web on virtually any topic and you’ll undoubtedly find scores of authors out there whose writing might be quite ordinary but capable of drawing a huge readership. On closer inspection you’ll find there’s usually a correlation between the depth (amount in this case) of related content and the site’s traffic.

The lesson here? Find something you enjoy writing about and you’ve got a good start in creating a content-rich site… one to which the search engines will eventually find their way followed by people, lots of them!

CONTENT = TRAFFIC

So valued is good content that folks will pay writers to come up with good content for their sites. And it helps to understand the value of keywords and how to place them as you go about writing for your site or blog. When I started my website a few years ago, like for many, it was more of an attempt to learn how to actually launch something I had created on the internet.

Coming at a time when I was traveling for work a lot and couldn’t get to the beach as much as I wanted, I started writing pages about the things I loved to do… fishing, diving, kayaking… almost anything having to do with the beach!

Following a simple yet very logical process presented by SiteBuildIt founder and president, Ken Evoy, I plugged along writing pages while placing keywords as instructed. With a level of effort and intensity more reflective of the beach lifestyle I wrote about rather than an effort to build a business, my site began to generate traffic, considerable traffic.

TRAFFIC = INCOME

As traffic increased, I tried placing pay-per-click and affiliate ads on my site and reveled in the model of “passive income” that I had long understood but could never put into place. Literally, I was making money while sleeping!

Over the last year, I have to admit, with some major changes in my “day job” I had virtually ignored my website… yet, my placement in the search engine results actually improved and traffic has continued to increase – something which makes me grateful for having gone with a website vs. a blog! In an indirect way, I’ve also generated income through clients who came as referrals due to the traffic others saw in my site as well as through companies wishing to advertise on my pages.

Having an almost embarrassing lack of experience in search engine optimization or web design skills, it probably is quite ludicrous to write about something so complex. And I can state unequivocally I lack neither the aptitude nor the propensity to become one of those “gurus” from whom I constantly receive e-mails and invitations to purchase their “discounted” programs for instant web success.

No, I’m simply one who’s been shown if you have a passion and are willing to share it using some basic web writing techniques, you’ve got the best tool for a real internet business opportunity… you!

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If you do not use search engine optimization the correct way you are missing out on a lot of quality traffic and more business.

As you probably know people search primarily on page 1 when looking for specific information. The sites that can get on page 1 have more chances to increase visitors.

Therefore it is imperative for anyone striving to use the internet as their main source of advertising to get a high ranking with the search engines. It stands to reason that more traffic will probably increase sales.

There are different strategies you can use to achieve a higher rank from the search engines for your website or blog. It is also important to be able to be easily indexed and sorted.

Once you put these methods to practice you should begin to see positive results within a few months after the search engines have had the chance to properly categorize your site.

The real beauty of search engine optimization is it becomes an effective means of marketing because it targets a specific audience based on keyword searches. It is also a cost effective strategy for marketing.

The better you become with SEO the more apt you are to gain the audience and potential customers you’re aiming for. Conversely those that don’t put in the effort to practice SEO will suffer.

Your website will be viewed infrequently and consequently traffic will gradually slow down and even come to a halt. Many businesses on the Internet fail because they do not use SEO to their advantage.

Here are a few things you’ll need to do to encourage constant traffic through good use of SEO:

- Keep your website or blog up to date. It’s kind of like having your own store. You must constantly bring in new products and give the store a new look to hold the attention of shoppers.

- If you don’t have the time or skill to consistently add new and good content you should consider paying for articles.

- Make sure the words on your website are relevant to the niche you are in. It’s amazing how many sites get off track and incorporate other themes and discussions. This can be a turn off to the readers who are strictly following along for a specific niche.

- Make sure that the content is easy to read and understand. Surveys show that readers will leave a site very quickly if it’s not easy to follow. You don’t need the most professional looking site but it does have to be pleasing to the eye.

There are many detailed eBooks on this subject that can give you great information on how to effectively improve in this area.

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If you want to see a steady improvement in web site rankings, you need to increase your link popularity. This refers to the number and quality of links pointing to your site. Using anchor text in your linking structure provides more weight than a standard link nevertheless you need to diversify it to maximize its efficiency.

What kinds of links do you need?

How often should you modify the anchor text?

Where should you take links from?

What kinds of links do you need?

Internal links

Make sure all the pages within your web site link to each other. Make a site map that lists all the web pages. Use anchor text in the description of your link. When Google visits your site it can easily spider your whole site using the site map.

It’s difficult to get good rankings from blog posts because they usually don’t contain backlinks. You can change this by linking the keywords (anchor text) in related posts to the page you want to get good rankings for.

Instance

If you have a page about “red shoes” include “red shoes” in the anchor text of related pages. This will boost the ranking of the red shoes page.

External links

Anchor text from external sites boosts rankings. When you ask for a link provide the exact html code to introduce on the web page. This saves the site owner time trying to figure it out for himself.

How often should you diversify your anchor text?

If you use the same link text for 100s of pages it may be considered as spamming the search engines. Vary the text and/or web page address to mix it up.

Example

Instead of using “red shoes” in your hyperlinks, use bright red shoes, small red shoes, large red shoes. All phrases are different but still include “red shoes”. Instead of linking to the same “red shoes” page, link to related pages. This will help strengthen the linking structure of your website.

Where should you get links from?

Do a back link verification on the top 10 sites in your niche by using Yahoo Explorer. Look for sites that allow you to add your web site link.
Write articles on niche topics then vary the anchor text in the resource box at the end of the article.
Submit your site to specialized and common directories.
Include a hyperlink in your comments when visiting related bogs and forums.
Get hyperlinks from social media sites such as YouTube, MySpace, Facebook.
Use social bookmarking sites to get additional links.

When doing a link creating campaign, use anchor text (instead of a URL) to raise your link popularity. You’ll get higher rankings and produce more web traffic.

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Inbound Links are significant in a website and the way to success rotates around these links. In a broad sense these inbound links can be categorized deveded into three groups, good, bad and useless Links.

Useful Inbound Links:

These links will bring enormous benefits to your website. They can raise your search engine visibility which will indicate the popularity of your site thus increasing your link popularity, page rank, traffic and sales.

If you have unrivalled and useful content in your site other websites will link to your site to provide their website visitors a good website experience. This will give you useful inbound links and useful targeted traffic.

Listing your website in both paid and free high ranking web directories can give good one way inbound links. Some free directories might insist on reciprocal linking but this should not be of relation to you as they are all useful links.

Bad Inbound Links:

These are inbound links that are disliked by search engines especially Google and can do tremendous harm to your website. By linking to these websites consciously or unknowingly you can be penalized or blacklisted by the search engines.

Elude linking to sites search engines consider as Link Farms. These are sites that have hundreds of appropriate links linking to each other in a page. By linking to them your credibility will be at stake and probably be punished by the search engines.

Search Engines disapprove| consider wrong Free For All sites also known as FFA sites. Here you can place an advertisement with your link in it. Your ad will appear along with thousands of others and would probably get an exposure of an hour or so. It is wise to keep away from these sites.

You should also avoid Bad Neighborhoods because these are websites that have been punished or prohibited by the search engines. By linking to them you too risk being penalized by the search engines.

Unfit Inbound Links:

Some inbound links are neither good nor bad. They are in fact unfit and of no benefit to you.
You should elude linking to sites that are extraneous to the theme of your website even if they are of high page rank. Search Engines are not going to give any credit for this and you will hardly get any targeted traffic from them either.
Similarly linking to websites with very low PR even if they are of the same theme will not be of immediate benefit.

Conclusion:

Ultimately the secret of your success will depend on the inbound links you obtain from useful good websites and slighting all the others. The evident results will beincrease in link popularity, good search engine placement and great traffic.

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It’s not a secret that SEO is not an easy since. And it takes time to succeed here, moreover, you should always be in the know the fast changing methods of SEO. There reason is that the search algorithms shift constantly, and as they are well guarded secrets, you never know what the search engineers are up to.

What is more it’s really hard to be a good specialist in this field. It may occur that the job you were doing for moths is ruined by one simply mistake. And in this sphere the competition is stiff. It’s a risk to get clients site thrown into the “sandbox,” and it means that it will never be found – not the result you are struggling for. You may compare this to the sites was put off to the far reaches of the Internet where only the most intrepid explorers will ever find them. And of course, it’s not really god experience for both you and your client.

Here’s the reason why you should be very careful while searching someone to work with your site in the sphere of SEO. And is you are interested in search engine optimization and become guru in this field it would be good for you to read the next few paragraphs:

The first rule is to administer at least five websites for at least a year. You shouldn’t link sites to each other, it’s better to manage each site separately in order not to make the same mistakes on all sites.

Another recommendation is to be scientific about it. It’ll be wise to develop your own theories and test them in a different ways, keeping track of results. Work and notice some changes in the way the search engines index your site and in the way your visitors find it. Then analyze these results, whether they are positive or negative, then make a decision are you going to use these methods in your future work or not.

Study how to find the right keywords. Remember this is not the same as finding words that people search for and that doesn’t have tremendous competition. This happens on your intuitive lever, some kind of gut feeling. You are to make tough decision, for example to choose keyword that will work the best on the particularly site.
Another advice is to use different tools until you find one that works. This can be link building, article writing and others.

For you to become known in SEO market you need to get at least 20 pages to the top for fairly competitive keywords. This will help you to find clients and turn prospects into life.

In order to Successful in SEO you have to learn a lot, and become something like a good analysts and of course remember about your intuition – it can help you a lot.

SEO is a kind of risky thing it’s like an UFO – you can only see it from outside but you can’t get inside, so you have to guess how it all works.

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